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Blackpoint
Building a premium real estate agency brand from zero
Location:
Bali, Indonesia / Dubai, UAE
Sector:
Real Estate / Property Advisory / Investment Brokerage
Role:
Naming / Brand Strategy / Branding / Website Development Partner
Period:
Naming / Positioning / Visual Identity / Website / Sales Materials
Description:
BLACKPOINT needed to enter the market as a new premium real estate agency brand with a strong identity and clear positioning. Hi-Human created the brand from zero around the idea “space is a statement”, connecting naming, positioning, messaging, visual identity, website and sales materials.
BLACKPOINT needed to enter the real estate market with the confidence and credibility of an established premium agency despite being a completely new brand.
Hi-Human created the full market platform from zero — naming, positioning, messaging, visual identity, website and sales communication — around the central idea “Space is a statement.”
The restrained monochrome identity, strong typography and architectural visual language position real estate as an expression of ambition and lifestyle while reinforcing trust and investment expertise.
