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Epigee
Building a longevity healthtech brand from zero
Location:
Germany
Sector:
Healthtech / Longevity / Biological Age Testing
Role:
Brand Strategy, Identity & Digital Partner
Period:
Brand Platform / Positioning / Visual Identity / Website / Communication Assets
Scale:
2024
Description:
Epigee was developed as a new healthtech brand focused on biological age testing, scientific wellbeing and longevity-oriented lifestyle transformation. Hi-Human created the project from the ground up, developing the brand platform, positioning, verbal direction, visual identity, packaging system, website and communication materials. The objective was to build a brand that feels scientific, modern and trustworthy while remaining approachable, lifestyle-oriented and visually distinctive.
Epigee needed to transform complex biological-age science into a consumer-facing healthtech brand people could understand, trust and integrate into everyday life.
