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Komorebi
Creating a brand shaped by light and nature
Description:
Komorebi was developed as a brand world inspired by the Japanese relationship between light, nature, calmness and constantly changing environments.
Rather than relying on conventional luxury codes, the concept uses restraint, atmosphere and simplicity to create a more emotional and culturally distinctive identity.
Typography, imagery, space and digital expression were designed as one system, translating the idea of sunlight filtering through trees into a refined contemporary brand experience.
