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Metropoint
Creating a residential brand for connected Dubai living
Location:
Dubai, UAE
Sector:
Real Estate / Residential / Urban Living
Role:
Concept Development / Brand Strategy / Website Development Partner
Scale:
Naming / Positioning / Visual Identity / Website / Sales Materials
Description:
METROPOINT was created as a new residential concept for modern, mobile and digitally connected residents in Dubai. Hi-Human developed the concept, naming, positioning, visual identity, website structure and sales materials around the idea of connected city living.
METROPOINT was created to enter Dubai’s residential market with a more relevant proposition for globally mobile, digitally connected residents who value flexibility, location and urban convenience.
The brand was organised around the idea of connected city living and the communication line “That’s the point” — turning location, infrastructure and accessibility into one simple and memorable market proposition.
