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NEXA Business & Wellness Hub | Branding & Website Development
Location:
Bali, Indonesia
Sector:
Real Estate / Hospitality / Investment Resort
Role:
Outsourced Marketing Department / Growth Marketing Partner
Period:
October 2023 — Present
Scale:
21,000 sq.m.
Description:
For NEXA Business & Wellness Hub, we crafted a comprehensive brand identity that perfectly captures their vision as Bali's first premium workspace combining business excellence with wellness philosophy. Our team developed a sophisticated color palette featuring earthy neutrals and warm accents that reflect both the professional atmosphere and the tranquil Balinese setting.
We created detailed brand guidelines covering typography with Inter Display as the primary font, ensuring clear and modern communication across all touchpoints. The design system we built maintains consistency while offering flexibility for digital and print applications. This project showcases how thoughtful brand development can convey a company's unique positioning - where productivity meets mindfulness in paradise.