We have developed a modern and versatile brand identity for X Hotel, a lifestyle-driven hospitality concept that merges contemporary aesthetics with authentic local culture. Built around a modular naming system (x.coffee, x.wellness, x.event, x.art), the brand captures the essence of urban sophistication while maintaining a grounded, approachable personality. The concept emphasizes flexibility, allowing each sub-brand to thrive individually while remaining connected under a unified visual language.
The brand system is crafted with minimalism, precision, and emotional warmth, using clean typography, earthy tones, and subtle design cues that reflect the hotel’s focus on curated experiences. From the logo structure and tone of voice to the iconography and brand applications, every element reinforces the brand’s promise of “experiences beyond stay” — positioning X Hotel as not just a place to rest, but a dynamic destination where culture, comfort, and creativity converge.
We have developed a modern and versatile brand identity for X Hotel, a lifestyle-driven hospitality concept that merges contemporary aesthetics with authentic local culture. Built around a modular naming system (x.coffee, x.wellness, x.event, x.art), the brand captures the essence of urban sophistication while maintaining a grounded, approachable personality. The concept emphasizes flexibility, allowing each sub-brand to thrive individually while remaining connected under a unified visual language.
The brand system is crafted with minimalism, precision, and emotional warmth, using clean typography, earthy tones, and subtle design cues that reflect the hotel’s focus on curated experiences. From the logo structure and tone of voice to the iconography and brand applications, every element reinforces the brand’s promise of “experiences beyond stay” — positioning X Hotel as not just a place to rest, but a dynamic destination where culture, comfort, and creativity converge.
We have developed a modern and versatile brand identity for X Hotel, a lifestyle-driven hospitality concept that merges contemporary aesthetics with authentic local culture. Built around a modular naming system (x.coffee, x.wellness, x.event, x.art), the brand captures the essence of urban sophistication while maintaining a grounded, approachable personality. The concept emphasizes flexibility, allowing each sub-brand to thrive individually while remaining connected under a unified visual language.
The brand system is crafted with minimalism, precision, and emotional warmth, using clean typography, earthy tones, and subtle design cues that reflect the hotel’s focus on curated experiences. From the logo structure and tone of voice to the iconography and brand applications, every element reinforces the brand’s promise of “experiences beyond stay” — positioning X Hotel as not just a place to rest, but a dynamic destination where culture, comfort, and creativity converge.
Full-scale branding process included:
• Brand strategy & market positioning
• Naming consultation & tagline development
• Tone of voice & brand messaging
• Logo design and visual identity system
• Corporate color palette and typography
• Brand pattern and icon system
• Packaging and label design
• Brand guidelines document
