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Pollux
Repositioning a leading Indonesian developer
Location:
Jakarta, Indonesia
Sector:
Real Estate / Hospitality / Mixed-Use Development
Role:
Brand Strategy & Digital Transformation Partner
Period:
Corporate Rebranding / IPO Preparation / ESG Positioning
Description:
Pollux required a strategic brand transformation that could reflect its scale, leadership and long-term ambitions as one of Indonesia’s major developers. Hi-Human rebuilt the corporate brand platform, redefining positioning, messaging, visual identity, investor-facing website and brand governance around the idea of “Smart Design. Sustainable Vision.”
Pollux needed a corporate brand capable of reflecting its scale as one of Indonesia’s leading developers while supporting investor communication, future expansion and IPO ambitions.
Hi-Human led the strategic repositioning, redefining the company’s messaging, visual identity, corporate communication and investor-facing digital experience.
The platform “Smart Design. Sustainable Vision.” brought innovation, ESG thinking and long-term urban value into one clear corporate narrative, extending across digital, investor and corporate touchpoints.
