We have developed a strategic communication and design concept for Pollux, one of Indonesia’s largest real estate developers shaping the country’s modern skyline. With more than 1 million square meters of completed developments, 20 shopping malls, 20 hotels, and landmark business centers such as World Trade Center and Noble House in central Jakarta, Pollux stands at the forefront of sustainable urban transformation.
The refreshed visual and communication system reflects Pollux’s core philosophy - “Smart design. Sustainable vision.” The identity conveys innovation and timelessness through architectural precision, confident minimalism, and a futuristic tone that mirrors the brand’s ambition to redefine Indonesian living.
Every detail - from the re-engineered logo and typography to its green-driven palette and corporate materials - communicates Pollux’s commitment to progress, responsibility, and design excellence.
We have developed a strategic communication and design concept for Pollux, one of Indonesia’s largest real estate developers shaping the country’s modern skyline. With more than 1 million square meters of completed developments, 20 shopping malls, 20 hotels, and landmark business centers such as World Trade Center and Noble House in central Jakarta, Pollux stands at the forefront of sustainable urban transformation.
The refreshed visual and communication system reflects Pollux’s core philosophy - “Smart design. Sustainable vision.” The identity conveys innovation and timelessness through architectural precision, confident minimalism, and a futuristic tone that mirrors the brand’s ambition to redefine Indonesian living.
Every detail - from the re-engineered logo and typography to its green-driven palette and corporate materials - communicates Pollux’s commitment to progress, responsibility, and design excellence.
We have developed a strategic communication and design concept for Pollux, one of Indonesia’s largest real estate developers shaping the country’s modern skyline. With more than 1 million square meters of completed developments, 20 shopping malls, 20 hotels, and landmark business centers such as World Trade Center and Noble House in central Jakarta, Pollux stands at the forefront of sustainable urban transformation.
The refreshed visual and communication system reflects Pollux’s core philosophy - “Smart design. Sustainable vision.” The identity conveys innovation and timelessness through architectural precision, confident minimalism, and a futuristic tone that mirrors the brand’s ambition to redefine Indonesian living.
Every detail - from the re-engineered logo and typography to its green-driven palette and corporate materials - communicates Pollux’s commitment to progress, responsibility, and design excellence.
Full-scale brand evolution included:
Brand positioning & strategic communication concept
Corporate rebranding and logo redesign
Visual identity system and brand patterns
Brand color palette and typography guidelines
Messaging, tone of voice & sustainability tagline
Brand book and usage documentation
