SETTER was not approached as a branding project. It was created as a complete commercial real estate product for Bali’s growing community of founders, companies and international professionals.

Hi-Human worked across the full development cycle — concept, investment narrative, architectural direction, spatial planning, brand, marketing, sales, events and launch.

By combining product development with commercial strategy, we connected the physical workspace with a clear value proposition, customer experience and demand-generation system from day one.

SETTER became Bali’s leading coworking network, achieving strong occupancy while operating at the highest rental rate per square metre in its segment.