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Anantara Dragon Seseh Bali
Growth system for a luxury Bali resort
Location:
Bali, Indonesia
Sector:
Real Estate / Hospitality / Investment Resort
Role:
Outsourced Marketing Department / Growth Marketing Partner
Period:
21,000 sq.m.
Scale:
October 2023 — Present
Description:
Anantara Dragon needed a structured marketing and commercial communication system capable of supporting premium positioning, investor trust, digital visibility and international sales. Hi-Human operated as the project’s external marketing office, connecting brand positioning, digital acquisition, PR, content, events, sales materials and broker acquisition into one integrated growth system. We also helped build a dedicated B2B broker acquisition department, connecting the project with 500+ real estate agencies worldwide.
Anantara Dragon required more than traditional real estate marketing. The challenge was to build trust, international visibility and a scalable sales ecosystem around a premium hospitality investment product in Bali.
Hi-Human became the project’s outsourced marketing office, bringing strategy, brand communication, digital acquisition, PR, content, events, investor materials and broker development under one integrated growth system.
We built the market narrative, generated demand, managed international communication and created a dedicated B2B acquisition channel connecting the project with hundreds of real estate agencies and brokers worldwide.
