We have developed a bold and modern brand identity for Cargo, designed to reflect the company’s vision as a tech-forward logistics partner connecting businesses across the globe. Our work focused on crafting a distinctive visual language, combining minimalism with functionality to express trust, clarity, and innovation.
With a data-driven, global-first mindset, the brand positioning reflects Cargo’s ability to deliver, while maintaining a personalized, human approach. We ensured that every element of the brand communicates seamless logistics, scale, and performance with a strong digital presence.
We have developed a bold and modern brand identity for Cargo, designed to reflect the company’s vision as a tech-forward logistics partner connecting businesses across the globe. Our work focused on crafting a distinctive visual language, combining minimalism with functionality to express trust, clarity, and innovation.
With a data-driven, global-first mindset, the brand positioning reflects Cargo’s ability to deliver, while maintaining a personalized, human approach. We ensured that every element of the brand communicates seamless logistics, scale, and performance with a strong digital presence.
We have developed a bold and modern brand identity for Cargo, designed to reflect the company’s vision as a tech-forward logistics partner connecting businesses across the globe. Our work focused on crafting a distinctive visual language, combining minimalism with functionality to express trust, clarity, and innovation.
With a data-driven, global-first mindset, the brand positioning reflects Cargo’s ability to deliver, while maintaining a personalized, human approach. We ensured that every element of the brand communicates seamless logistics, scale, and performance with a strong digital presence.
Full-scale branding process included:
Brand strategy & market positioning
Naming consultation & tagline development
Tone of voice & brand messaging
Logo design and visual identity system
Corporate color palette and typography
Brand pattern and icon system
Packaging and label design
Social media identity & templates
Website UI concept (homepage and key sections)
Brand guidelines document
Presentation decks and marketing materials
